With a solid foundation in software engineering and IT governance, Alex Ballarin has been at the forefront of helping teams embrace agile methodologies since 2010. Since 2017, his focus has shifted to the organizational level, where he leverages his extensive knowledge to drive meaningful change in product management practices.

Alex's unique blend of interests—including product management, user experience, and innovation—enables him to understand the multifaceted challenges organizations face. He has observed that many struggle with product integration into broader strategies, often hindered by traditional budget practices and a lack of awareness from senior management about the value of product development beyond the realm of big tech. By introducing frameworks like OKRs and focusing on user experience, Alex helps organizations cultivate a product mindset that fosters innovation and agility.

As a trainer and coach, Alex collaborates closely with leadership teams to implement digital product management practices, enhance business agility, and refine organizational design. Based in Barcelona, he enjoys family life with his wife and son while passionately empowering organizations to transform their approach to product development.