Fredrik Wendt
Sweden
Driven by a profound belief in releasing every person's inherent abilities, Fredrik Wendt is dedicated to fostering joy, creativity, and well-being in individuals and teams. He specializes in helping teams and individuals focus on value, formulating, measuring, and controlling their efforts based on various types of values. Fredrik thrives in collaborative environments, often drawing parallels between teamwork in sports and the collaborative efforts needed to tackle complex problems and seize opportunities.
With a background in software development, Fredrik occasionally teaches classes to help students enhance their agile software development skills. He empowers teams to assess their current positions, identify potential next steps in their evolution, and refine their skills in the process. His focus is on guiding product professionals to adopt a more value-centric mindset, using a comprehensive capabilities framework along with workshops and courses designed to shift perspectives.
Fredrik’s passion for transformation extends beyond the workplace; he also has a rich background in music as a singer, bringing an artistic touch to his approach to team dynamics and personal development. His commitment to providing practical tools, practices, and knowledge ensures that the shift towards value-driven work becomes a tangible reality for those he collaborates with.

Product Leadership Coach dedicated to fostering a value-focused mindset.