I am Joy Adamson, a driving force in product management and digital transformation. My expertise lies in strategic advisory, coaching, and offering fractional product leadership, especially for ecommerce and FinTech sectors. I have a proven track record of transforming and inspiring teams, pushing them beyond the typical Agile practices to become cross-functional powerhouses that excel through continuous experimentation.

I don't just implement strategies; I cultivate mindsets. My unique approach centers on coaching product teams to discover the right frameworks for their specific contexts. By sharing knowledge, providing hands-on training, and offering both individual and team coaching, I empower organizations to excel in product management at scale.

What Sets Me Apart

• Strategic advisory that goes beyond typical Agile practices

• Fractional product leadership that delivers tangible results

• A proven track record with diverse clients, from startups to giants like PVH and Nike

• The ability to transform stuck product teams into cross-functional powerhouses