Martin is a Product and Organisational Transformation coach enabling empowered teams, effective organisations and successful products since around 2017. He has experience helping the end user of a product as a UX researcher and designer, servant leader, team facilitator and teacher since 2001. He has also written a book called Holistic Product Discovery about how to implement product discovery methods with highly collaborative empowered teams. For Martin, it is equally important to build the right product as to build it in the right way, including making everyone feel awesome in the process. 

Martin helps organisations to evolve into something better, usually more nimble and impact-focused, such as through a well-knitted product operational model including product strategy, product discovery and product delivery. A key component of such an operating model is collaboration, both between these parts but also within. Every approach needs to be holistic to be effective. 

Another important aspect of Martin is his drive to always evolve. This has led him through many different self-improvement, behavioral training and adult development challenges. One thing that has come out of this drive is the insight that creating motivation and enabling individuals to become greater versions of themselves are key to successful organisations and ventures.